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Suitable for All Ages? [Part 2]

Part One of this article considered draft Measures that purported to clarify the scope of content that is potentially harmful to minors. This article considers the finalized version of those measures.

The category of information that “might impact minors’ physical or psychological health” (potentially harmful to minors, PHM) was introduced in 2021’s revised Law on the Protection of Minors, but was not formally defined until now.

Content identified as PHM must be limited to avoid minors’ engagement with it, which incidentally impacts adults’ contact with it as well. Online platforms, game designers, users, and parents have obligations to protect minors from PHM content by labeling it, not placing it in prominent areas, and not sending it to minors or including it in content aimed at minors.

These requirements are recited in the new draft’s articles 7-9. Article 8 provides specific methods of labeling different types of media, drawing on measures for labeling AI-generated content.

Defining the scope of PHM content

Article 2 of the new Measures provides the basic definition of PHM content, while articles 3-6 elaborate with examples of specific content for different categories of PHM.

As noted in Part I, however, the categories of articles 3-6 do not exactly line up with the definition. This is likely just sloppy drafting, but it means that the Article 3-6 examples are left dangling, and are not directly addressing the Article 2 definition.

Table 1 compares the substance of Article 2’s definition with the categories elaborated in Articles 3-6. A final category from the Draft “inducements to addiction”, previously at article 7, was deleted entirely from the final version of the Measures.

Definition of PHM Content in Article 2Categories Addressed in Articles 3-6
Information leading minors to imitate unsafe conduct,3. Information leading minors to imitate negative conduct
…go against social values4. Information with a negative impact on minors’ values
…have extreme feelings,5. Improper uses of minors’ images
…form bad habits6. Disclosure of minors’ personal information

The Article 5 and 6 categories (in yellow in Table 1) are disconnected from the spirit as well as the text of the definition. PHM content is generally defined in terms of the harm minors will suffer from accessing it, specifically the impact it will have on their conduct, values, and feelings. Improper use of minors’ images and disclosure of their personal information are certainly violations of minors’ rights, but their harm is not in minors’ contact with the material. Labeling such information or restricting where it is displayed doesn’t really address the harm.

One area where there was some positive change is that several of the most vague types of PHM content have been further qualified to reduce their scope. For example, content ‘creating extreme emotions’ now qualifies only if it deliberately creates an excessive or lasting state.  The table below summarizes the PHM category descriptions, highlighting changes since the revision.

Table 3: Overview of Information that Might Impact Minor’s Health in New Measures, noting redactions and additions from the earlier draft.

Encouraging Bad ConductImpacting ValuesImage ExploitationPrivacy Violations
  • Sex and sexually suggestive content;
  • Cyberviolence: mockery, discrimination;
  • Discrimination by group, region, viewpoint;
  • Might intentionally induce excessive or lasting hate, fear, depression or other extreme feelings;
  • Easily imitated dangerous behavior (stunts, etc.);
  • Use of online language tricks to avoid detection of negative content;
  • Promoting smoking, drinking, tattoos, or the unreasonable use or abuse of pharmaceuticals;
  • Promoting school misconduct: cheating, skipping class, bullying;
  • Encouraging bad friends;    [relocated to values]
  • Promoting irrational and extreme celebrity worship and “fandom”;
  • Seeking benefit from minors: inducing irrational purchases, tips, participation, etc.;
  • Instructing minors on how to produce dangerous crafts
  • Providing or seeking services from minors, such as for gaming or chat companions, or game character levelling. [Previously in addiction]
  • Other.

Article 3

  • Promoting ideas such as indifference to life or self-deprecation;
  •  Promoting a distorted outlook on the world, life, or values;
  •  Promoting negative values ​​such as extravagance and hedonism, flaunting and aggrandizing wealth, and passive decadence;
  •  Promoting distorted aesthetics, the grotesque, and vulgar culture;
  • Promoting pseudoscientific content such as absurd and fantastic claims, alarmism, and fortune-telling numerology;
  •  Promoting  negative views on romance and friendship for minors;
  • Information promoting ideas such as “the theory that studying is useless”, “studying only for grades”, and “studying only to get higher degrees”.
  • Other content with a negative value orientation contrary to public order, good custom, and social mores.

Article 4

  • Having minors speak or act in age-inappropriate ways;
  • Using minors’ images to enact scenes with bad values or inappropriate content;
  • Using minors’ voices to disseminate negative content;
  • Using minors’ images to advertise goods and services not suitable for minors;
  • Drawing traffic by pranking or mocking minors, or by making them divisive figures;
  • Including minors in short videos for long periods to draw attention, disrupting minors’ lives.
  • Testing minors’ character or morality, in negative ways or for negative reasons amplifying bad trends and emotions;
  • Distorting or sensationalizing illegal activity involving minors;
  •  Other improper use of minors’ images

Article 5

  1. Displaying information on minors under 14 years olds‘ studies and lives without the guardians’ consent;
  2. Enticing minors to publish and disclose their personal information, or that of others;
  3. Other improper disclosures of personal information

Article 6

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Cite this as:
Translate, China Law. "Suitable for All Ages? [Part 2]." China Law Translate. 2026. Accessed on October 5, 2026 at 02:15. https://www.chinalawtranslate.com/suitable-for-all-ages-part-2/.
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